Diamond Nexus to Open new Retail Location in the Chicago Area

For the past seven years, Diamond Nexus has focused its efforts on becoming a dominate e-commerce jeweler. To that end, it became one of the top online jewelry retailers and is currently number 302 on Internet Retailer’s top 500 list. However, in October of 2008 the company made its first foray into retail when it opened a store in Mayfair Mall, in the metro Milwaukee area. Almost exactly three years later, it will open its second store, this time with a focus on expanding the retail business. 

Set to open its doors for the first time on October 27th, the store will be located in the Woodfield, one of the Chicago area’s largest shopping destinations. “We looked at a lot of different locations all over the country but ultimately felt that Woodfield was the best fit for us,” explains Brianne Smith, the company’s director of retail. The new store will become Diamond Nexus’ flagship store and will feature a complete rebrand for the company. 

In addition to the updated interior, the store will feature new technologies that are meant to immerse the customer in the shopping experience. The cornerstone of the technological advancements is an interactive screen in the store’s front glass that customers can touch, turn and spin different products, much the way computers are depicted in the movie Minority Report. “Before you even walk into the store you realize that you’re dealing with a revolutionary company,” explains Gary LaCourt, the company’s CEO. “We wanted to make sure we used the latest advancements to improve our customers’ shopping experience.” 

Despite the advanced technological capabilities of the store, the focus will remain on customer service. “We’ve built a reputation that we’ll bend over backwards for our customers and no technology in the world can replace that,” Mr. LaCourt went on to explain. “After testing this retail expansion we have a goal to continue rolling out new stores. We feel this allows us to stay close to our customers and serve them in the best possible way.” The company has said they would like to start adding three new stores starting next year and after that look at rolling out an even greater number stores or possible franchises.

“Our product is so revolutionary that many people need to see and feel it before they truly understand they can have the same quality of a mined diamond but at a fraction of the cost. Our expanding retail efforts will make the possible,” Ms. Smith pointed out. With the company’s renewed focus on retail expansion, it won’t be long before a lot more people are able to make that assessment for themselves. 

The Woodfield Mall location is set to open on October 27th with the grand opening following on November 5th. Miss USA 2011, Alyssa Campanella will be on hand at the grand opening to discuss why she wears Diamond Nexus and to sign autographs. The grand opening will also feature numerous give aways and exclusive offers. More information about the store, the opening and grand opening can be found at diamondnexus.com/retail.